Creating a Better 2011 – 3 Days to Go
Do you know what you need to know to craft your new future?
Day 9: Decide What Education You Need to Achieve Improvements
The Internet Marketers I’ve observed over the last 6 years who are still around have one important characteristic in common: they are constantly learning and educating themselves. The Internet moves so quickly that you can’t afford to sit back and refuse to learn new things. I’m not talking about just the professional development needed to maintain your business, but also an education in how the Internet works.
If you’ve attended any of my webinars, you understand what I mean: learning the mechanics of your websites and blogs so that you’re never stuck because you don’t know how to update them. Opportunities appear one day and are gone the next. The entrepreneurs who can provide a connection point for those opportunities in the form of a new web page or a new blog post can capitalize on opportunities and profit from them.
What am I learning to craft my new future? Well I mentioned that I’m doing some web design subcontracting, and I decided that it’s time that I finally really, really learn Javascript. Doing so provides new income opportunities for me because I can add features that my contractor’s clients want. I am also learning jQuery, a Javascript library that has some really cool features. I want to be able to manipulate and customize the FlowPlayer video and audio players using jQuery.
I’m also studying Joomla, an open-source content management system. It takes a while to learn all the moving parts, but it has a very active developer community and good support. I am thinking of using Joomla for one of my future websites, and if I get good at it, I may get a chance to use Joomla with some medium-sized businesses.
What investments are you making in your own knowledge? What training have you been putting off that might open new income sources to you?
Task for Today
Having products and services to share is one thing, but not knowing how to market them online will leave you with excess inventory. Go back through your newly minted list of products and services, and identify the skills and knowledge you need to acquire to properly market them. Then find the people who can help you learn what you need to know.
Putting This into Practice
Set aside time every month to learn at least one new tactic for marketing your business. This may include more time spent reading up on social media marketing from experts, attending my free monthly webinars, and signing up for coaching time. Take a look at http://www.tooliecoaching.com/howcantooliehelpyou.html for ideas on ways we can work together to improve your websites and blogs. Then book a 30-minute free consulation at www.toolie.com/links/initialconsultation and let’s get to work!
