My niece Kendra, who lives in Maine, graduates from high school this weekend. Even though I can’t be with her, I’m still celebrating by offering 30% off Website and Blog Coaching Sessions through July 14th at www.ToolieCoaching.com.

You may be curious about what website and blog coaching accomplishes, so let tell you about one of my successful clients. She’s has had Internet Marketing training; she knows the general principles of how to attract clients, and is diligent in her outbound marketing. But is as the case with many of these Internet Marketing training programs, they leave out implementation instructions for maintaining the websites and blogs they want you to put in place.

When it comes to Internet Marketing, simply putting up a website or blog is not enough. It needs to be updated frequently with content to keep the search engines coming back. Even if you’re using blog software to create a website, you’re still going to bump into HTML and Cascading Style Sheet (CSS) code when you want to change something: adding a new widget, installing a new feed, changing the appearance of the blog theme if you don’t like the colors.

My client realized that getting help with her websites and blogs was the smart thing to do. Over time she’s learned the HTML and CSS she needed to post new pages, add features to her website, and start an ezine with a template SHE created that matches her brand and colors. Yesterday’s victory? She added a new page to her website with links to past newsletters. By uploading the HTML ezine emails to her website as “side door” web pages, she’s building up the content, and regularly updating her website. The search engines LOVE her site.

It may seem like a small thing to be able to add pages to a website, but believe me it brings a huge sense of accomplishment. Over and over we’re told that we can get by without learning HTML… why? Because the people who tell us that have something to sell us that is several steps down the road from setting up a website. So we put up a pre-fab site we don’t understand to install a feature we can’t maintain. How do I know? Because those pre-fab site owners come to me to help them deal with the aftermath of those decisions.

The good news is that HTML and CSS are not difficult, they’re just detailed. It requires a little patience to get started, but once you get the hang of it, it’s enthralling, creative, even fun! Time and time again, my clients express relief, then satisfaction, then excitement, then joy over the fact that their most important online business asset is no longer a mystery to them. It becomes a tool they can use to increase their income, and bring help, joy, and satisfaction to THEIR clients.

Now what does all this have to do with my niece Kendra? She’s going off to college this fall, and a whole new world will open up to her. In addition to being 1,000 miles from home, there will be more competition, more challenges, more things to learn than ever. I want for her the same things I want for you: a good foundation for future success, and thankfully she’ll get it at that school. Now what about you?

Recognizing the value of learning certain essential skills for online success (like HTML and CSS) is my challenge to you. I’m offering you a free 30-minute initial consultation to help you sort out what needs to be done on your sites. Sign up for one now, and let’s get your websites and blogs back on track. Learn how to really manage your websites and blogs so that you can benefit YOUR clients.

http://www.toolie.com/links/initialconsultation

Toolie®